I find ways to change and impact the companies and the people I engage with. I bring expertise from multiple industries and various departments in both large companies and start-ups
Core Competencies
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Reactivated 4 dormant markets across Europe & North America, reversing 7-year revenue decline
FRAME Publishers (2023-present)Identified and developed new customer segment (Next Gen wealth clients), creating €100M+ retention strategy
Nordea / UBS (2017-2022)Built consumer business from market research to 100% capacity within 12 months
CBS Polo Club (2013-2017)
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Redesigned commercial model and pricing architecture across 4 regions, achieving 100% of targets
FRAME Publishers (2023-present)Designed service offering and value proposition for new customer segment, including educational framework
Nordea / UBS (2017-2022)Created positioning, pricing strategy, and customer acquisition approach for market entry
CBS Polo Club (2013-2017)
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Nordea / UBS: €8.8B opportunity assessment, 10-year framework
FRAME Publishers: Market analysis and strategic roadmap
CBS Polo Club: Business model design
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FRAME Publishers: Diagnosed 7-year decline, identified root causes
Nordea / UBS: 16-factor risk assessment framework
IBM: Product repositioning analysis
Professional Experience
Account Director | FRAME Publishers B.V. | Sep 2023 – present
Responsible for commercial strategy and market development across BeNeLux, Nordics, UK, and USA regions, driving growth through market reactivation and commercial model redesign.
Conducted comprehensive market analysis across 4 regions to diagnose root causes of 7-year revenue stagnation, identifying structural inefficiencies in commercial approach and customer engagement.
Reactivated previously dormant markets through strategic redesign of commercial model, including pricing structure, package configuration, and value proposition alignment.
Developed and implemented new go-to-market strategy based on customer value analysis and competitive positioning, achieving 100% target performance and stabilising revenue for first time in 7 years.
Redesigned value proposition and positioning strategy, which was then scaled through volume-based outreach tools and systematic engagement processes.
Collaborated with company owner on strategic decision-making and market positioning, contributing market insights and commercial analysis.
Business Developer | UBS Luxembourg (Former Nordea Bank S.A.) | Apr 2017 – Aug 2022
Initially hired for strategic business development focused on identifying new market opportunities and designing service offerings. Developed specialised products for emerging customer segments and expanded wallet share across client base. Role transitioned to sales execution following 2018 acquisition, prompting career pivot.
Collaborated with team to identify and develop new customer segment opportunity (Next Generation clients), contributing to design of specialized service offering including educational program framework tailored to segment needs and lifecycle stage.
Conducted in-depth client portfolio analysis to identify patterns in generational wealth transfer and underserved segments, informing 10-year strategic expansion plan.
Developed strategic frameworks for customer retention and wallet share expansion based on succession modelling, resulting in retention of €100M+ in Assets under Management.
Served on WW Multi-Generational Wealth Operational Committee, contributing to strategic planning and long-term growth priorities for emerging market segment.
Co-Founder | CBS Polo Club | Dec 2013 - Apr 2017
Identified market opportunity and built consumer-facing business from concept to launch. Responsible for market strategy, service offering development, customer acquisition, and operational execution.
Conducted market research to validate opportunity and identify target customer segments, designing service offering and pricing strategy to achieve product-market fit.
Developed comprehensive go-to-market strategy including brand positioning, customer acquisition channels, and content strategy, generating 45,000+ unique views.
Achieved 100% capacity utilisation within first year, validating market opportunity and business model.
Recruited and managed team of 3, establishing operational processes and service delivery standards.
Fraud and Anti-Money Laundering Specialist | Nordea Bank | Mar 2016 - Apr 2017
Applied advanced analytical and pattern recognition skills to identify financial irregularities and complex data patterns.
Recognised for exceptional ability to identify unusual financial patterns; received a commendation from the State Attorney (SØIK).
Management Advisor | IBM Denmark | Jun 2012 - Oct 2014
Delivered data-driven insights to top management, qualifying strategic decisions.
Conducted market analysis of underperforming product line in Denmark, diagnosing root causes and developing strategic recommendations that were implemented into organisational sales strategy (late 2014).
Additional Employment History
May 2011 - May 2012 Administrative Assistant - Æsir Copenhagen
Dec 2008 - Dec 2011 Accounting Assistant - A.P. Møller-Mærsk
Sep 2006 - Aug 2008 Trainee - Wayport (AT&T)
Education & Credentials
Master of Economics and Business Administration, International Business
Copenhagen Business School, Copenhagen
Combining qualitative research, statistics, and knowledge of macroeconomic, political, cultural, and financial issues, I developed skills to analyse strategic choices of international corporations in the global market. Through an interdisciplinary approach encompassing business strategy, finance, corporate governance, and politics, I gained insight into the international operating environment for companies. Additionally, I acquired knowledge about internal factors such as management and international decision-making. This learning enabled me to understand the challenges of formulating and implementing strategies on an international scale, considering competitive landscapes and outperforming competitors.
B.Sc. Organisational Communication, External and Internal
Copenhagen Business School, Copenhagen
This three-year bachelor's degree focuses on strategic communication within companies and organizations, emphasising its role as a managerial discipline. The programme delves into the understanding of communication's impact on individuals, companies, and society, rather than practical communication tools. Throughout the studies, I explored the significance of communication across all aspects of a company's operations and how it contributes to achieving goals, including financial, managerial, and reputation-related objectives. The degree combines communication, business economics, and social understanding, examining the company's role in its social and business environment, emphasizing subjects like planning, marketing, financing, and business development.
More info – only available in Danish: https://www.cbs.dk/uddannelse/bachelor/hakom-erhvervsoekonomi-virksomhedskommunikation
Certificates
Creative Direction
Central Saint Martins, University of the Arts, London 2022
I worked on projects that simulate the work of Creative Directors. Topics such as working on creative briefs, managing creatives, pitching to clients, and planning an integrated campaign.
Experience Design
Central Saint Martins, University of the Arts, London 2022
I learned how to use design, spatial, and behavioural strategies to design and project the experiences that I wanted for a brand, product, or service to deliver.
Consumer Psychology
London College of Fashion, University of the Arts, London 2022
I developed an understanding of the psychological processes of sensation and perception and how this impacts engagement with fashion, the relationships between fashion, self and identity, body satisfaction, fashion's social responsibility, consumer behaviour and fashion as a force for good.
Luxury Brand Management
London College of Fashion, University of the Arts, London 2022
I developed an insight and understanding of how luxury brands are managed, positioned, and how their values are communicated. I've learned how to identify luxury target customers and their needs.
Complete Fashion Business
Central Saint Martins, University of the Arts, London 2022
I worked through the processes involved in running a small designer fashion label when you have limited access to resources. The course included business foundations and team building, product development, marketing, selling to retailers internationally, managing production/logistics and finance management.
Read more about the university and the course subjects here: https://www.arts.ac.uk/subjects